U.S. News, WPP and the Wharton School Release Inaugural Best Countries Rankings

Davos-Klosters, Switzerland – Jan. 20, 2016 – Germany is viewed as the best country in the world, according to the inaugural Best Countries report, a joint rankings and analysis project of U.S. News & World Report, WPP's BAV Consulting and the Wharton School of the University of Pennsylvania. Created to capture how nations are perceived on a global scale, the rankings are the centerpiece of a new web portal called "Best Countries," launched today at the World Economic Forum.

Canada and the United Kingdom are the No. 2 and No. 3 Best Overall Countries, respectively. The United States places at No. 4, followed by Sweden at No. 5. Nordic nations were highly regarded for their progressive policies and top the most rankings categories. Sweden is recognized as the mostmodern country, the Best Country to Raise Kids and the No. 1 nation for Green Living. Denmark is named the Best Country for Women.

"Globalization has made the world a competitive place for business, influence and the quality of life," said Mortimer B. Zuckerman, chairman and editor-in-chief of U.S. News. "Just as we have done with universities, hospitals and other institutions, our Best Countries portal will be a global homepage for stories and data to help citizens, business leaders and governments evaluate performance in a rapidly changing world."

The rankings evaluate 60 nations across 24 rankings lists on a wide range of criteria, from sustainability to economic influence. The United States is named the most powerful country and India has the No. 1up and coming economy. Germany is the best country for entrepreneurship, while Luxembourg is the most business friendly. Italy is the country with the richest tradition and Brazil is the No. 1 nation to visit. Canada tops the list of countries with the best quality of life.

"Best Countries is a product of the most extensive data set ever collected on how nations are perceived globally," said John Gerzema, CEO of BAV Consulting. "These perceptions contribute to a greater narrative about future drivers and deterrents of economic  prosperity in nations and shape powerful brands that impact a country's bottom line." - Read More at the U.S. News
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