The 'Islamofascists' -- Newsweek

Some academics preferred the term "Islamism," but the aides thought that sounded too much as if America were fighting the entire religion. Another option: jihadism. But to many Muslims, it's a positive word that doesn't necessarily evoke bloodshed. Some preferred the conservative buzzword "Islamofascism," which was catchy and tied neatly into Bush's historical view of the struggle.